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Lifestyle

A Sip of Life

By Gayatri Sahasrabuddhe posted Apr 3rd 2017 at 2:12PM

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Maurice-Richard Hennessy, an eighth-generation descendant of the Hennessy family, opens up about the brand’s 250-year-long legacy, his role in the company, and the fine nuances of savouring cognac.

 

THE MILESTONES 

The 250th anniversary celebrations were a very good way to thank so many of our supporters. We created a dedicated cognac, specially aged and blended, for the occasion. We also organised some exhibitions that were shown in Guangzhou (China), Moscow (Russia), Johannesburg (South Africa) and New York City (USA), which surprised many visitors because of the modernity and the reputation of its creators. 

 

THE MAKING OF... 

All cognacs are made by marrying a dozen, sometimes hundreds, of eaux-devie that come from several vintages and estates in the town of Cognac in South West France. These distillates are prepared and aged according to specific laws and must only be made out of the local white wine. By tradition, Hennessy owns an amazing and enormous stock of ageing cognacs, selected along the centuries, by the Fillioux family. They have been heading a tasting committee since the early 19th century. Ageing is an expensive activity, but it allows us to put on some incredible old qualities in the market, and to also guarantee the consistency of the taste, year after year. That is very difficult to obtain if you do not have a large stock. And, of course, it allows us to make large quantities of the much-loved younger expressions, despite the differences between harvests. 

 

A sip of life

 

CARRYING ON TRADITIONS 

My role involves a lot of travelling and a lot of meetings with Hennessy lovers. Consumers are happy when I sign their bottle of Hennessy Paradis Imperial after a tasting session or indulge in some storytelling. I have carried on the work of connecting with many customers, which has been a tradition at Hennessy, since the early days. It has given a human face to the brand. 

 

DID YOU KNOW? 

Drink your cognac neat at room temperature; it is a pity to artificially warm the glass. Try cognac on the rocks or as a long drink. It is a traditional base for the best cocktail since the early 19th century. Also, cognac does not age in a bottle, and is ready to be consumed when you get it. As it is rare, it’s best enjoyed slowly. 

 

ON SAVOURING COGNAC 

The pleasure of drinking cognac comes from a fine fusion of its colour, nose, taste, harmony, balance and lingering aftertaste. 

 

TOP-SELLING MARKETS 

The countries where Hennessy is doing very well are where the age of the consumer is irrelevant and where the consumer has tried many beverages before choosing cognac. The US and some Asian countries are our top-selling markets, although it is expensive in India.

 

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