By Shigorika Singh posted Apr 11th 2017 at 1:52PM
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The name immediately stands out. A sense of humour, classic old school technique and an Indian soul is exactly how one would look at the brand itself.
For the longest time tailor-made suits in India have meant first, you must find the fabric and then, that elusive master tailor who will not ruin the blessed fabric. Or get a designer suit from an Indian couturier that is very high but too prized to wear regularly.
Enter Kabir Mehra, one half of the duo at Herringbone & Sui, looking to hit the sweet spot between the two extremes. And his concerns go much further than mere fabric. "...That (fabric) is just one element. In a suit, there are 32 other construction materials used between the fabrics." No master tailor you can find can match that.
"Tailoring is a dying art in India", he rues - even though Indian fashion is one of the few industries that can spare the man power. But that's not it, "...most tailors don't even have the equipment to give you the finish of luxury brands", he says.
So they've come up with a model that imports the best fabric in the world, with the best stitching technique available, customise it, add buttons/ accessories etc and still not pay the moon for it. Too good to be true? maybe not.
"We started with the whole idea to make luxury affordable", he says. The fabric imported is the best in the world; Viyella in Italy, Zegna and other boutique that are "actually quite finicky about who they give them to..." he trails off enthusiastically, "There's this design firm called Caccioppoli. Stunning stuff, changes every season and they are unique pieces you can't get repeats."
Combine that with software that uses their own made to measure pattern; worked out with a pattern maker from Naples who worked with them for 2 months. "We are not a traditional tailor shop; no master will measure you and create a fresh pattern," he says. Based on 6 measurements the software allows them to pick a pattern most suitable to the body.
Bringing in technology has allowed them to provide customisation on a mass scale, whether it is in terms of sizing or providing the consumer with options. "On the online store we are launching about 200 different products. Offline there are 8000 fabrics one can touch and feel and get these products in. It allows the consumer to get into as much detail as you want."
Buying a suit compulsory, they also do made to measure separates like shirts, blazers, pants, even some unique cufflinks and cummerbunds if you like.
Also coming up with a wedding collection that will launch in month; if you really know what you want they are open to making designs that are not on the template because that's what it means to be a truly bespoke service.
Available at Amarchand Mansion, 16 Madame Cama Road, Colaba, Mumbai or go here
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