Inspiration at Work: The Raymond Weil Watch Campaign

By Team TNS posted Sep 3rd 2012 at 6:00AM


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Confluence of Music, Art and Watchmaking: The Raymond Weil 2012-2013 Campaign

The Raymond Weil 2012-2013 Campaign

Swiss watchmaking company, Raymond Weil is all set to launch its new and dramatic campaign to showcase the influences of art and music on the design and production of its watches. Art and music have always been essential influences at Raymond Weil and this is well observed in this new campaign. Watches are juxtaposed against the remarkable background of music scores emphasising, the linkages between a set of influences and the outcome of the creative process at Raymond Weil.

It seems only befitting that watch collections named after Opera stalwarts, and grand melodies imprinted in Opera history are showcased by a series of subtle, elegant and inspiring photos taken in collaboration with the much celebrated Parisian Harcourt Studio. A keen interest in music and art has been passed down through the Raymond Weil family for generations, adding to the influence of these two sources on their watches.

The characteristic chiaroscuro images of the campaign successfully convey the beauty, elegance and grace of the watches in the collection.


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