By Sumita Bagchi posted Apr 2nd 2017 at 4:00PM
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The youngest of the watchmaking brands—Roger Dubuis is all about avant garde creations. We caught up with Jean-Sébastien Berland, Regional Brand Director, Roger Dubuis to find out about the brand’s plans in India and what’s in store for this year.
TELL US MORE ABOUT THE INDIA SPECIAL COLLECTIONS AT ROGER DUBUIS
For the first time in 2016, we launched two exclusive watches for the Indian market during the Diwali season. From business tycoons to Bollywood celebrities, our collections are very popular in India and hence we thought of bringing in two extraordinary watches—Excalibur 42 Automatic in Rose Gold with a grey dial for men and the Velvet Automatic in Pink gold for women. We are working closely with our partners in India to cater to the needs and demand of this market.
WHAT’S IN STORE FOR THIS YEAR?
Roger Dubuis believes in pushing the boundaries with world premieres as the spirit of the brand is to keep pushing the limits of watchmaking with new complications, new materials and other technical advancements. This time, the focus is on the Excalibur line. We are not going to change the production or quality, but we seek to achieve the perfect blend between striking designs and high quality movements, which makes our brand successful. 2016 was the year of the [Velvet] Diva; for 2017, it’s the legend of Excalibur.
WHAT’S IN STORE FOR WOMEN FROM THE BRAND?
Women will also see new novelties from our Excalibur line such as the Excalibur 36. The Velvet line will see a continuity of the collection. The growth in the women’s category has been amazing so far, considering that we don’t do quartz movements. This is due to the design of our watches, which have Geneva Swiss-made movements, set in automatic watches. A Roger Dubuis woman is one, who is more interested in what’s behind the dial and in the functioning of the watches, not just in the face of the watch and its embellishments.
WHO’S A ROGER DUBUIS WOMAN?
She is a diva; someone who is well travelled, charismatic, and is not afraid to try out new and bold designs, but believes in exclusivity and high quality. She’s a rare breed and is a trendsetter.
BEING A RELATIVELY NEW BRAND, HOW DOES THE BRAND KEEP PACE WITH THE HISTORICAL BRANDS?
Well, it depends on how you define new. According to the US, we are now over 21 years old and therefore, an adult. The brand was set up in 1995, so we have achieved a certain maturity. We have huge respect for the legendary knowledge and the past of the watchmaking industry. But because we are always looking forth, we are innovative in spirit, and this is what makes the brand different and successful as a watchmaker. The brand had built and accumulated its knowledge from the legendary watchmakers and the art of watchmaking, but we are free from any traditional boundaries, which allows us a lot of lot of freedom and creativity—crazy new movements, skeleton dials, double tourbillons, new materials and other contemporary variations in architechtural and technical watchmaking.
WHAT’S YOUR TAKE ON SMART WATCHES?
Whether it’s a phone, watch, or TV—the smart technology and the IT revolution has gained momentum, but it has not yet killed craftsmanship and the luxury world. Despite hi-definition screens on your wall, people are still investing in art as a piece of art carries an emotion and speaks to your heart. The same applies to our watches. Mechanical timepieces bring along exclusivity and a unique appeal as compared to smart watches.
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