This Brand's Latest Campaign Beautifully Tests the Power of Story Telling

By Shraddha Varma posted Mar 15th 2017 at 7:13PM


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While most of us are in the habit of following celebrity stories and activities, Indian label Huemn (owned by designers Pranav Mishra and Shyma Shetty) is setting a rather real tone with its latest autumn-winter campaign. The campaign, created in collaboration with photographer Mark Hanauer, draws focus on real-life stories of common people, and celebrates the joy of being different. 

This is the second time the duo has associated with Hanauer. In 2012, the designers used one of his works—a portrait of German-born American poet Charles Bukowski—as print on one of their autumn-winter 2014 ensembles. 

Here’s a look at the intriguing stories Huemn highlights in the campaign. 

(The designers will be showcasing their AW17 collection at the Amazon India Fashion Week on 16th March, 4pm.)

Image courtesy: Instagram/Huemn

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